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Most GTM data is there. It's just not connected.

We integrate your tools, structure your data, and build the dashboards that give sales, marketing, and leadership a single version of the truth.

What we build
CRM architecture & attribution modeling
Our approach
Audit → Architect → Optimize
Who we work with
B2B SaaS revenue & marketing teams

What our clients say

Feedback from those we've worked alongside to show our impact

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"Erick streamlined our event marketing by organizing lead lists, documenting processes, and improving lead source tagging, eliminating bottlenecks. The work on campaign attribution clarified the full journey from lead to closed-won."
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Quoc Dang

VP Global Field and Customer Marketing

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"Erick was instrumental in transforming our HubSpot instance by re-architecting our workflows and end-to-end lead flow. He also built all of our dashboards and reporting to keep our team accountable and focused on growth."
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Mike Stearns

VP Marketing

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"Erick is one of the most capable and action-oriented ops professionals I’ve worked with. He was instrumental in helping us scale our partner business, combining technical expertise in HubSpot with sharp business instincts. If you need someone who can quickly translate ideas into systems that work, look no further."
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Aaron Melear

VP, Partnerships and Alliances

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"Erick provided valuable support to our SDR team by resolving our lead routing issues, simplifying our dashboards, and setting up reporting that made follow-ups easy to manage. My team was better able to focus on lead prioritization. This improvement was not just about enhancing the process; my team has a clearer sense of priorities and became more productive."
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Jason Prindle

Global Director, Sales Development

How We Work

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