Mopsly is a solo marketing operations consultancy. I fix the data, routing, and reporting problems that keep revenue teams from trusting their own numbers.
The problem
Low-intent leads sneak through. High-value prospects get lost or routed to the wrong rep. Without clear lifecycle tracking, you can't see where deals stall or what's fueling revenue. More software won't fix that. Clean data, defined processes, and mapped stages will. Get the foundation right, or every new tool adds to the mess.
See what I fixThe pattern
01
Nobody Owns the System
Marketing sets things up. Sales works around it. Admins put out fires as they come up. In the end, nobody is responsible for keeping it clean or making sure it fits how the business runs.
02
Process Came After the Tech
Workflows, properties, and automations got added as problems showed up, not built around a process. One quick fix leads to another, until the whole thing's a knot nobody wants to touch.
03
Data Means Different Things to Different People
No one agrees on what a field or a stage means. Everyone enters data their own way, so you end up with duplicates, gaps, and reports nobody trusts.
What I do
MarTech Strategy & Implementation
Decide what your systems need to do, how they fit together, and how your team should use them. Then build or rebuild the tech to match.
Funnel & Lifecycle Architecture
Map the journey from first touch to closed-won. Nail down the data that matters at each step.
Lead Routing
Clear rules for qualification, ownership, routing, SLAs, and handoffs, so the right prospects reach the right reps on time.
Attribution & Revenue Reporting
Track every touchpoint from first click to closed-won. Tie marketing activity straight to pipeline and revenue, with reporting your team can trust.
CRM & Data Architecture
Fix the foundation: properties, pipelines, data standards, definitions, and governance. Clean data and shared definitions come before reliable reporting.
Automation & System Optimization
Turn process into automation that holds up. Cut the manual busywork, repair broken logic, and keep your systems running.
Who you're working with
I'm Erick, the founder of Mopsly. I build better systems because I've used the bad ones. Most of my work happens in HubSpot: fixing what's broken, building what's missing, and making sure the data stands up when it counts.
What clients say
“Erick streamlined our event marketing by organizing lead lists, documenting processes, and improving lead source tagging, eliminating bottlenecks. The work on campaign attribution clarified the full journey from lead to closed-won.”
“Erick was instrumental in transforming our HubSpot instance by re-architecting our workflows and end-to-end lead flow. He also built all of our dashboards and reporting to keep our team accountable and focused on growth.”
“Erick is one of the most capable and action-oriented ops professionals I’ve worked with. He combined technical expertise in HubSpot with sharp business instincts. If you need someone who can quickly translate ideas into systems that work, look no further.”
“Erick provided valuable support to our SDR team by resolving our lead routing issues, simplifying our dashboards, and setting up reporting that made follow-ups easy to manage. My team has a clearer sense of priorities and became more productive.”
You're paying for the work itself, not a seat at the table.
No retainers
No bundled packages
Scale up or down anytime
Get in touch
Thirty minutes, no pitch. I'll tell you whether it's a quick fix or a deeper problem.
Get in touch